_{About The Pull Up Inc.}

Delivering beauty, power, and purpose — one Pull Up at a time.


Our Mission
At The Pull Up Inc., we’re redefining what beauty access looks like. Our mission is to deliver same-day beauty essentials with speed, security, and style, especially when you need it now. No more missed glam moments, no more store runs at closing time. Whether it’s lashes, lace glue, or lip gloss, we pull up — and we pull up now.

WHO WE ARE

Founded in Illinois and built from the ground up by everyday people for everyday people, The Pull Up Inc. is a woman-and-family-led tech startup on a mission to make beauty delivery just as reliable as food delivery. Think: DoorDash, but for beauty — with PullProof™ technology (body cam + GPS for every drop-off), verified delivery logs, and dedicated drivers who understand the assignment.

Meet Our Co-Founder & COO

Darlisha Owens Co-Founder & Chief Operating Officer Darlisha Owens isn’t just running operations — she’s redefining them. As a powerhouse COO and co-founder of The Pull Up Inc., Darlisha manages daily logistics, app deployment, store partnerships, and the development of our industry-first PullProof™ verification system. Her mission? To turn overlooked communities into thriving hubs of employment and empowerment — starting with beauty.

Darlisha’s vision is rooted in hustle, heart, and hard-earned wisdom. From working-class roots to building a multimillion-dollar brand, she’s driven by the belief that access to beauty is power — and that delivery should meet people where they are.

What We Stand For

Access: Beauty products shouldn’t be locked behind 9-to-5 store hours.
‍Speed: We prioritize real-time, same-day delivery — even after 8PM.
‍Accountability: Every delivery is PullProof™ — secured by GPS + camera tech.
‍Empowerment: We’re creating jobs, training leaders, and building Pull Up Hubs™ in communities that need them most.